SEO article marketing is an off-page SEO method to build link popularity for your site. Why is it important to give special attention to article resource boxes while backlinks are just made anyway?

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In response to this question, we need to remember why article marketing has been selected as a method to enhance link popularity of your site. Articles are read by human readers who are looking for valuable information online. Article marketing hasn’t been invented as a web content writing method to be picked up by search engines. Therefore, human readers should be taken into account when writing articles.

Article marketing has been selected by SEO experts for its dual purpose:

• To increase the number of backlinks to your site
• To bring traffic directly from the articles to your site

What Makes Articles Valuable to You & Your Readers?

I just mentioned valuable web content, because web content readers tend to skip lots of web content that don’t appeal to them right away. Even when some content is appealing to them, the content should be so attractive that they continue reading from one paragraph to the next up to the very end of it. In other words, the article should be so attractive that your readers go through all of it till they get to the article resource box. It’s only then that your links may get clicked.

What makes your article readers click on your links? Reading to the end isn’t the answer. You should plan for this to happen from the very beginning of the article. Your article should be developed in a stage-by-stage process where your readers get more and more interested as they read down the page. They should be convinced that all stages are naturally leading them to the point where some solution is presented to them.

Such an article creates huge amount of enthusiasm, curiosity and need in its readers to click on the link as it’s expected to give them what they want to:

• Take their business to the next level,
• Find a more affordable solution to their need,
• Read some free report, whitepaper, etc that opens up some new horizons to them,
• Etc.

In a nutshell, your readers should believe that there’s something in it for them. Otherwise, nobody will click on your links. On the other hand, every paragraph should provide them with another valuable concept related to the one before. Consequently, your readers get more and more excited to get your last word on the topic. The last word should be presented where the links lead to!

How Are Article Resource Boxes Written?

You may say that it’s not a big deal and everyone knows that. You can go to the article directories and check out some articles in a random way. To be frank, most of the articles written for the sake of backlinks could lack such natural flow, because human readers are given less attention while writing them.

Some authors write without considering where they would lead their readers to. Some do a good job, but they’re not the ones who write the article resource boxes. Some are in charge of checking both articles and resource boxes, but don’t try to make sure such natural flow exists.

In all cases, one major point is missing: You need to build up a gradually increasing need to gain something by clicking on your link. If you manage to make this happen, a large number of enthusiastic prospects or future customers could visit your site.