Article marketing is an effective online marketing method, but SEO article marketing adds SEO copywriting methods to it and makes it even more effective. By applying search engine optimization techniques to the articles you write, you can get search engines work for you to send you targeted traffic as well as other benefits.

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An article is a type of web content that should be written according to some particular styles to deliver the desired results. When you consider the SEO tips in writing an article, you optimize it for search engines as well. This will help your search engine ranking and brings about organic SEO results.

Consider Keywords before You Write an Article

Performing keyword research before writing the article has got several benefits:

• You stay focused and write about one particular topic,
• You use the words (or other keywords) related to your main keyword in mind,
• You increase the chance of getting found in search engines in addition to article directories,
• You direct your potential followers, enthusiasts, prospects, etc toward your site via search engines,
• etc.

Every site/blog owner has got a certain set of keywords for her site/blog and wants to be found for them. In order to get closer to such ultimate goal, you need to bring in the type of quality traffic to your site/blog that looks for those keywords. So, you have to perform a keyword research before you start writing anything. Then, you should write the article having those keywords in mind. Finally, you optimize it to increase search engine ranking for that particular keyword.

Don’t Write for Search Engines!

You may wonder why we’ve set aside search engines at this stage! It’s a huge pitfall in any web content writer’s way to write for search engines. Eventually, human visitors are the ones that bring you the results you want. It’s true that you want organic SEO services results and search engines ranking, but ask yourself this questions:

• Who will finally pay for my product or service?

It’s nobody but fellow human beings! We should be aware not to be so trapped by technology that we forget them. Write for human readers.

Optimize Your Article for Search Engine Later

When you finish writing the article you had planned to, it’s time to improve your text for search engines. SEO article writing can be differentiated from ordinary article writing at this stage.

• Make sure you’ve mentioned your keyword at your article title!
• Make sure your keyword is mentioned at your first paragraph close to the beginning.
• Make sure your keyword is used throughout the article with at least 100 words between the two successive occurrences.
• Make sure your keyword is used at the final paragraph of your article as well.

You shouldn’t overdo this or you’ll spam search engines and get negative results! I’m sure none of you would like to get into such troubles.

Resource Box, another SEO Article Marketing Tool

As an SEO copywriting expert, when you start your article marketing and have your keyword basket at hand, you need to use your top keywords somewhere. It’s at the resource box (author’s biography) at the end of your article. As they say, your article is what you give and your resource box is what you get. You want to increase search engine ranking and get organic SEO results. So, you should write a persuasive paragraph and use your keywords as anchor text linked to the specific pages of your site.

For most of the article directories to accept your article submission, you’d better use two links within the paragraph and your site/blog address (URL) at the end. You can keep the entire resource box less than 500 characters including spaces between them. This is to ensure that most of the article directories will accept and publish your articles.

How SEO Article Marketing Makes a Difference!

When you optimize your article for search engines, as your organic SEO ranking increases for the keywords you’re using, some other people find your web content through search engines (in addition to article directories’ readers). Without performing SEO article marketing, you could have written a great article, but people can find you only within certain article directories. All your potential readers aren’t using the same article directories you submit to. So, why not implementing SEO article marketing so that a lot more people could find you on the web using search engines?