In article marketing, you use the body of an article to give and the article resource box to take. You provide a solution, strategy, etc in an article for your readers. Then, you write about yourself, your site/blog, etc at the article resource box to invite your readers to take your desired action.

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At the end of each article you’ll be given a chance to introduce yourself, your business, your site, etc within a short paragraph of 1-3 sentences. This is where you build your backlinks to particular pages of your site/blog. It’s highly important to know what to write to make the most of this opportunity in the framework of your SEO article marketing strategy. I’m going to present you the seven major steps toward a great article resource box.

What’s an Article Resource Box?

It refers to what some people call author biography, a brief explanation of the author’s biography, introduction of his/her business, etc made of 1 to 3 sentences placed at the end of each article. The publishers allow authors to introduce 1 to 3 links at this section. As an author, this is where the stage is all yours, the microphone is passed to you to say whatever you want to introduce yourself, your business, etc. BUT, the space is limited and your time is too short! You should include your backlinks, keywords, elevator pitch, unique selling proposition, call to action, etc here.

To be able to take the utmost benefit from this opportunity, you should know what to include in the article resource box to lead a successful SEO article marketing campaign. Here are seven most important tips you need to be aware of:

What to Include in Article Resource Boxes

To be able to create a successful author biography, you should ensure your implement the following:

1. Relevancy. Make sure that your your article resource box is related to what your article body is about. Some people write about one topic and probably develop their article body in an interesting way, but fail to get their readers to click on one of the links in the resource box, because it’s not related to what they’ve been talking about.
2. Anchor Text. As an important part of your off-page SEO article marketing campaign, you should include 1 to 2 keywords in the text link you provide within the sentences. These links would point to particular pages of your site that have been optimized for them. This step is the very vital ingredient of your article resource box.
3. Unique Selling Proposition (USP). These few sentences constitute the only portion of this web content you have to say what you’ve got to say. So, tell your readers what distinguishes you from the others, what unique benefits you offer them as they buy from you, subscribe to your feed, newsletter, etc or even as they visit your site/blog.
4. Call to Action. When you warm them up completely and create enthusiasm to know more or take what you’ve got for them, there must be a mechanism to take them to what you offer, a link to your landing page. This is how you call them to take the specific action they are supposed to take.
5. Freebies. People love them! Yes, I know that you should take, not to give more again at the article resource box. Here you invite them to download your free ebook, whitepaper, report, etc. When they click on the link and visit your site, you get their contact information to send them more info, emails, etc first. Then, you lead them to the page where the downloadable freebies are.
6. Web Address. Some article directories don’t publish your anchor text, but keep the wording of your author biography as it is. So, if you introduce your web address, chances remain that people could still find your site/blog  and take the action you’d planned for them.
7. Name. Some authors are too immersed into the subject to introduce themselves at the article resource box. Yes, this is something that’s been happening in several occasions. Give your full attention to the essentials of what you should write in there.

Article marketing is a powerful tool that brings targeted traffic to your site/blog if you do it properly. It also helps you with search engine ranking of your site/blog. It all depends on how you handle it. If you follow what’s been mentioned at this post, you’ll surly take both benefits:

• Direct targeted traffic
• Search engine targeted traffic

Article resource box is a key part of your off-page SEO marketing (website promotion). Take your time to write it. Spend more time to review it. Finalize it when you can confirm all the above points are met.