SEO services have found their own ways to optimize press releases and take great benefits of publishing powerful keyword-rich, relevant, well-written content to promote website businesses on the web. Press Release Marketing is an independent online marketing method by itself that could also be categorized as another off-page SEO strategy. SEO services are including this method to help their clients with better visibility in search engines and organic SEO ranking.
Traffic from Search Engines Using Press Release Marketing
Search engines crawl Press Release (PR) websites very often during the same day or even hour depending on the frequency of their updated webpages. So, the news articles in all categories are picked up and indexed in their news sections. For instance, Google News, yahoo News, Topix, even other PR websites and many more news websites will pick up the news depending on how interesting the news are. The result will be more exposure to Internet searchers, higher search engine ranking and traffic.
SEO service providers know that traffic comes to their clients’ website from PR websites, news websites and search engines. Many PR websites keep your news in their archives for a long time, sometimes permanently. Google News and similar sections at other search engines keep your news for almost one month. If PR websites keep your news page in their archives, search engines will keep them too.
Write Press Releases Frequently & Publish them on the Web
Your online business, company, personal website surely will have something to announce from time to time. It could be introducing a book you’ve written, a product you’ve developed a specialized report you’ve published, a recent project you’ve undertaken, etc. Then, it will be the time to write a powerful PR, optimize it for search engines and distribute it via a good press release distribution website.
Also, you can write and publish a small excerpt from the same PR at your website/blog and include it with a link to that PR website’s particular page. This will help your readers understand what the recent news in your website is. Also it adds to the credibility of your online business.
SEO Services Include Press Release Marketing in their Packages
Some SEO service providers, who think about the long term benefit and feel the need to do some branding and publicity for their clients, include PRs in their services. When they write powerful content and publish it to the web, they get really good results. I don’t want to underestimate the other PR writers, but there are two issues involved here:
- To write in a way that search engines get the news page ranked highly so that more and more people can see it.
- To write in a way that impresses the readers and persuades them to click on the website owners’ link and visit its website.
We can’t say which one is more important, because a good PR marketing campaign needs both features. SEO experts have put their web content writing together with SEO techniques to get both things done in one PR. Even some SEO companies have gone further and are only specialized in optimizing press releases. This shows the importance of press release marketing among off-page SEO services.
