Written by Bob McClain, Web Copywriting Expert
The days of a website being a static brochure on the Internet are long gone. They are now platforms for blogs, video, images, advertising, forums, articles, white papers and various other forms of social media.
Today, you need to be competent in a wide range of writing styles and methods. For instance, I have a client who is a dentist. So far I’ve written all his website copy, Wrote an e-book for him to give away, written 4 magazine ads (he just asked for a fifth), written 2 radio ads, wrote a video script and the voice-over, and I’m writing blog posts and doing blog commenting for him.
